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A LinkedIn account is an excellent way to market your business effectively. LinkedIn is distinct from other social networks and offers a powerful selling platform to executives and professionals. The platform’s pricing reflects its power – if you approach it without a solid strategy, your online marketing budget can quickly disappear. Having a team of marketing experts specializing in the LinkedIn platform is crucial to maximizing your investment. Despite being user-friendly, LinkedIn has many features behind the scenes that make it challenging to leverage for expanding your marketing opportunities. Without learning paid social strategies, the results on LinkedIn are usually minimal. Metamarketing provides LinkedIn marketing services that help you reach even the most specific target audience for maximum results. Our expert assistance can significantly improve your approach. Contact us now to elevate your LinkedIn marketing tactics to the next level.

REFERENCE STATISTICS:

  • 180 million users in the United States;
  • About 590 million users worldwide;
  • Of the entire audience, approximately 57% of the audience is male.

Maximizing LinkedIn for Business Success: Benefits and Strategies

  • Access to a Professional Audience: LinkedIn’s user base comprises business professionals, decision-makers, and thought leaders. Marketing on LinkedIn allows you to reach a high-quality audience interested in professional networking and career development;
  • Cost-Effective Advertising: LinkedIn offers a cost-effective advertising platform that enables businesses to create targeted campaigns. Companies can guarantee that their ads reach the intended audience through specific targeting options. This platform is more affordable than traditional advertising methods;
  • Build Brand Awareness: LinkedIn marketing allows businesses to increase brand awareness among a professional audience. By sharing thought leadership content and engaging with relevant communities, companies can establish themselves as industry leaders and build credibility;
  • Lead Generation: Businesses can use LinkedIn as a platform to generate leads and grow their customer base. With advanced search features and lead generation forms, companies can target specific audiences and capture valuable information from potential customers;
  • Measure and Optimize: The advertising platform on LinkedIn offers businesses comprehensive analytics about their campaigns. This data helps companies assess their marketing efforts’ effectiveness and optimize them to achieve better results. Organizations can make well-informed decisions and continuously enhance their strategies by utilizing these insights;

TYPES OF EFFECTIVE ADVERTISING:

  • Sponsored content: The content can be created by the customer and the publisher or only by the publisher;
  • Text advertising: An integrated text within a web page’s general text;
  • Sponsored InMail messages: LinkedIn offers a cost-effective ad format that drives conversions;
  • Dynamic advertising: Payment for ad impressions, with banners or videos displayed randomly on web pages;
  • Ads outside of LinkedIn: We showcase products and services on a separate page, targeting specific audiences based on certain parameters;
  • Sponsored advertising: Promotion of a product or service through news feeds or other pages;
  • Banner advertising: Promotion through pictures is considered an old but effective form of advertising;
  • InMail advertising: Relevant advertising through newsletters, with the ability to create up to 15 different versions of the same ad.

B2B business
B2B business

LinkedIn is not only a social network that is used for the recruiting industry. Here you can set up an advertising campaign, while focusing on a clear target audience, it is somewhat similar to targeted advertising on the Facebook social network.

In this social network, you can find partners, suppliers, opinion leaders and other media personalities. It becomes easier to set up advertising and find a business partner here due to similar algorithms with Facebook targeting.


High average check and long sales cycle
High average check and long sales cycle

Targeting a relevant audience that is typical for real estate and services of highly qualified various specialists and companies. To enter your personalized account, click the “To work” button and then “Ad placement”.

TYPES OF EFFECTIVE ADVERTISING:

  • Sponsored content: The content can be created by the customer and the publisher or only by the publisher;
  • Text advertising: An integrated text within a web page’s general text;
  • Sponsored InMail messages: LinkedIn offers a cost-effective ad format that drives conversions;
  • Dynamic advertising: Payment for ad impressions, with banners or videos displayed randomly on web pages;
  • Ads outside of LinkedIn: We showcase products and services on a separate page, targeting specific audiences based on certain parameters;
  • Sponsored advertising: Promotion of a product or service through news feeds or other pages;
  • Banner advertising: Promotion through pictures is considered an old but effective form of advertising;
  • InMail advertising: Relevant advertising through newsletters, with the ability to create up to 15 different versions of the same ad.

B2B business

LinkedIn is not only a social network that is used for the recruiting industry. Here you can set up an advertising campaign, while focusing on a clear target audience, it is somewhat similar to targeted advertising on the Facebook social network.
In this social network, you can find partners, suppliers, opinion leaders and other media personalities. It becomes easier to set up advertising and find a business partner here due to similar algorithms with Facebook targeting.

High average check and long sales cycle

Targeting a relevant audience that is typical for real estate and services of highly qualified various specialists and companies. To enter your personalized account, click the “To work” button and then “Ad placement”.

WHY YOUR BUSINESS SHOULD IMPLEMENT LINKEDIN:

  • Reach a Professional Audience: LinkedIn offers a social media platform for connecting professionals and businesses. It provides a targeted and professional audience for effective networking;
  • Expand Your Network: LinkedIn allows businesses to connect with other professionals, industry experts, and potential customers. Expanding your business network can generate new opportunities for you;
  • Promote Your Brand: By creating a LinkedIn Company Page, you can promote your brand and showcase your company’s products or services. Implementing this strategy can enhance brand recognition and draw in fresh clientele;
  • Build Authority: By sharing industry-related content and engaging with your audience on LinkedIn, you can build authority in your industry. Establishing your business as a thought leader can significantly increase your credibility;
  • Generate Leads: LinkedIn offers powerful advertising tools that allow you to target specific demographics and industries. Utilizing this can effectively generate more leads and boost your sales;
  • Build Customer Relationships: LinkedIn offers an excellent platform for businesses to engage with customers and build long-term relationships. You can create loyal customers by sharing valuable content and interacting with your audience;
  • Recruit Top Talent: LinkedIn is a powerful recruiting tool for businesses. You can use LinkedIn to post job openings, search for potential candidates, and connect with top talent in your industry;
  • Measure Your Results: LinkedIn’s analytics tools are powerful and precise, allowing you to measure your marketing strategies’ impact accurately. By providing valuable information, we can assist you in making better decisions and improving your marketing strategy.

WHAT OUR AGENCY WILL DO:

  • Create a Comprehensive LinkedIn Marketing Strategy: We will craft a comprehensive LinkedIn marketing strategy that aligns perfectly with your company’s objectives and goals;
  • Build a Strong LinkedIn Company Page: Our assistance will enable you to establish a compelling LinkedIn Company Page that effectively promotes your brand and emphasizes your products or services;
  • Develop Engaging Content: Our team of content creators will develop engaging and informative content tailored to your audience and helps build your brand authority;
  • Implement Targeted Advertising Campaigns: We will create and implement targeted advertising campaigns to help you reach your target audience and generate leads;
  • Analyze and Optimize Results: Our agency will analyze the results of your LinkedIn marketing efforts and optimize your strategy to ensure the best possible results;
  • Connect with Industry Leaders: We will help you connect with other industry leaders and professionals on LinkedIn, expanding your business network and creating new opportunities;
  • Manage Your LinkedIn Presence: Our agency will manage your LinkedIn presence, including creating and sharing content, engaging with your audience, and responding to messages and comments;
  • Provide Regular Reporting: We will provide regular reporting on the performance of your LinkedIn marketing efforts, including critical metrics and insights, to help you make informed decisions about your marketing strategy.

Customer Review

MetaMaketing team worked quickly and efficiently, asked good questions, and worked to find solutions to problems independently for the good of the project. Very communicative and prompt with responses.

Jeff Curry

Seattle, WA

Working with MetaMarketing was wonderful. They are very professional in their approach but had a personal touch in working with me. Nothing was ever too hard for them and I feel they went well beyond what they were meant to do.   They are very experienced and have a thorough understanding in PPC and SEO. As a result, they offered advice and made suggestions that would only improve the quality and workings of the website. This was greatly appreciated.  I’d definitely recommend and use MetaMarketing again. Thank you so much!”

Katie Decker

Seattle, WA

MetaMarketing is an awesome  developer and . They are  patient, knowledgeable, reliable and have great ideas. I was overwhelmed by too many choices. They created a few squarespace prototypes for me as we went along, and showed me how to try things myself to further narrow down what looked good to me. Once the look and text was all complete, they wrapped up back end things I had no idea needed doing (picture sizes, analytics configuration, etc), and thereby making it all technically complete as well, in addition to the look and feel. Now on to growing my business with a state-of-the art internet presence! Thank you!.

Mike Brewer

Seattle, WA

Konstantyn and his team have a very broad skill set and quickly grasp what is needed and don’t hesitate to offer valuable advice. He was always responsive and willing to chase any issue thrown his way. Looking forward to working with Konstantyn and his team in the future.

Jason Arens

Portland, OR

MetaMarketing is an amazing developer! I was extremely impressed with the quality of work, great communication, and fast paced completion of the project. They were always open to feedback, adapted to small changes, and offered great ideas to make the finished project even better. I definitely will be using them in my next project!

Pete Arneson

Seattle, WA

MetaMarketing was amazing to work with! They helped us with the design of our new logo, social media icon and our new website, which included adding new pages and working within the constraints of WordPress. They gave us multiple logo options to choose from, responded very quickly to all of our requests and worked hard to make sure I was satisfied with the final result!

Cam Willis

Los-Angeles, CA

Amazing contractor. Speed and quality of work is something else, looking forward to our next visit already. Thank you for your hard work”

Christian Raguse

Los-Angeles, CA

MetaMarketing was very responsive and patient, listening to all my ideas and concerns during our website overhaul and they completed his work much before schedule. All through they were very professional and communicated everything they were doing. I will highly recommend them!

Cole Drexler

Los-Angeles, CA

MetaMarketing was a pleasure to work with. They listened to our design needs, offered their own ideas, and were easy to collaborate with. We are very happy with the final product and would certainly work with them again.

Jaron Stadler

San-Francisco, CA

MetaMarketing is a great developer to work with.. experienced and intelligent, communicates clearly, very precisely and makes great recommendations. Very technical and experienced engineers and problem solvers. Can make process recommendations and is very proficient at understanding all inventory and warehouse processes. I highly recommend them.

Jenn Schwager

Austin, TX

The job was completed as per specification, on time and without any issues. The team communicated effectively and I would recommend their team to anybody that requires a competent trusting team of developers and marketers.

Mike Lagi

Houston, TX

Excellent facebook marketers, very knowledgeable, great communication skills and always responsive. They made the project ahead of schedule and under budget. We’ll work with them again. We have recommended MetaMarketing to all our business partners.

Amil Reddy

New York

Thanks MetaMarketing, it was an absolute pleasure working with you. I am thrilled with the speed and quality of the work. Everything worked perfectly the first time and it was not a simple job with thousands of different postcode ranges and the associated automation.   Looking forward to working with you again very soon!

Kirsty Muir

Santa Fe, NM

They have done a stellar job. Definitely a designer to recommend a pleasure to work with, great communication. Always trying to be helpful, accessible and coming with great recommendations. I’ve been through a few designers, but he’s my go-to guy now if I need something done. Love their work.

Jay Rawe

Denver, CO

They are absolutely amazing given their skills as well as their attitude, they take extra steps in assisting me to resolve issues as well as even giving an in depth video guide of explanation. Definitely will want to work with them in the future!

Emilie Duquette

Denver, CO

They did an excellent job. They gave me some tips and suggestions to make the game better. I’m very pleased with the job they have done.

Kevin Berkey

New York

Customer Review

MetaMaketing team worked quickly and efficiently, asked good questions, and worked to find solutions to problems independently for the good of the project. Very communicative and prompt with responses.

Jeff Curry

Seattle, WA

Working with MetaMarketing was wonderful. They are very professional in their approach but had a personal touch in working with me. Nothing was ever too hard for them and I feel they went well beyond what they were meant to do.   They are very experienced and have a thorough understanding in PPC and SEO. As a result, they offered advice and made suggestions that would only improve the quality and workings of the website. This was greatly appreciated.  I’d definitely recommend and use MetaMarketing again. Thank you so much!”

Katie Decker

Seattle, WA

MetaMarketing is an awesome  developer and . They are  patient, knowledgeable, reliable and have great ideas. I was overwhelmed by too many choices. They created a few squarespace prototypes for me as we went along, and showed me how to try things myself to further narrow down what looked good to me. Once the look and text was all complete, they wrapped up back end things I had no idea needed doing (picture sizes, analytics configuration, etc), and thereby making it all technically complete as well, in addition to the look and feel. Now on to growing my business with a state-of-the art internet presence! Thank you!.

Mike Brewer

Seattle, WA

Konstantyn and his team have a very broad skill set and quickly grasp what is needed and don’t hesitate to offer valuable advice. He was always responsive and willing to chase any issue thrown his way. Looking forward to working with Konstantyn and his team in the future.

Jason Arens

Portland, OR

MetaMarketing is an amazing developer! I was extremely impressed with the quality of work, great communication, and fast paced completion of the project. They were always open to feedback, adapted to small changes, and offered great ideas to make the finished project even better. I definitely will be using them in my next project!

Pete Arneson

Seattle, WA

MetaMarketing was amazing to work with! They helped us with the design of our new logo, social media icon and our new website, which included adding new pages and working within the constraints of WordPress. They gave us multiple logo options to choose from, responded very quickly to all of our requests and worked hard to make sure I was satisfied with the final result!

Cam Willis

Los-Angeles, CA

Amazing contractor. Speed and quality of work is something else, looking forward to our next visit already. Thank you for your hard work”

Christian Raguse

Los-Angeles, CA

MetaMarketing was very responsive and patient, listening to all my ideas and concerns during our website overhaul and they completed his work much before schedule. All through they were very professional and communicated everything they were doing. I will highly recommend them!

Cole Drexler

Los-Angeles, CA

MetaMarketing was a pleasure to work with. They listened to our design needs, offered their own ideas, and were easy to collaborate with. We are very happy with the final product and would certainly work with them again.

Jaron Stadler

San-Francisco, CA

MetaMarketing is a great developer to work with.. experienced and intelligent, communicates clearly, very precisely and makes great recommendations. Very technical and experienced engineers and problem solvers. Can make process recommendations and is very proficient at understanding all inventory and warehouse processes. I highly recommend them.

Jenn Schwager

Austin, TX

The job was completed as per specification, on time and without any issues. The team communicated effectively and I would recommend their team to anybody that requires a competent trusting team of developers and marketers.

Mike Lagi

Houston, TX

Excellent facebook marketers, very knowledgeable, great communication skills and always responsive. They made the project ahead of schedule and under budget. We’ll work with them again. We have recommended MetaMarketing to all our business partners.

Amil Reddy

New York

Thanks MetaMarketing, it was an absolute pleasure working with you. I am thrilled with the speed and quality of the work. Everything worked perfectly the first time and it was not a simple job with thousands of different postcode ranges and the associated automation.   Looking forward to working with you again very soon!

Kirsty Muir

Santa Fe, NM

They have done a stellar job. Definitely a designer to recommend a pleasure to work with, great communication. Always trying to be helpful, accessible and coming with great recommendations. I’ve been through a few designers, but he’s my go-to guy now if I need something done. Love their work.

Jay Rawe

Denver, CO

They are absolutely amazing given their skills as well as their attitude, they take extra steps in assisting me to resolve issues as well as even giving an in depth video guide of explanation. Definitely will want to work with them in the future!

Emilie Duquette

Denver, CO

They did an excellent job. They gave me some tips and suggestions to make the game better. I’m very pleased with the job they have done.

Kevin Berkey

New York

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