Pinterest is a platform for visual discovery and bookmarking. It allows users to find inspiration, ideas, and products in a visually appealing way. Pinterest boasts over 450 million active users in 2021, making it an effective platform for businesses to connect with a broad and varied audience. In this guide, we’ll explore why you should use Pinterest for your business, how to set up a business account, best practices for content, and how to leverage Pinterest for your business goals.
Why Use Pinterest for Business?
Pinterest is a highly visual platform where users search and save images and videos they find inspiring or useful. With Pinterest, you can showcase your products or services visually appealingly and inspire potential customers to try them out.
Businesses can benefit from Pinterest as it attracts potential customers actively searching for ideas and products. A study by Hootsuite reveals that 87% of Pinners have purchased due to Pinterest, making it an effective platform for increasing website traffic and conversions.
Pinterest has a large and diverse user base, with 85% of its users being female and 60% living outside the US. Using Pinterest, businesses can reach audiences that may need more than just going through other social media platforms.
Setting up a Business Account on Pinterest
You need to create a business account to use Pinterest for your business. Here are the critical steps to setting up a business account on Pinterest:
First, create an account on Pinterest by providing your email address, business name, and other required information. Once you’ve created an account, verify your website to access analytics and other features.
Create boards that showcase your products or services and optimize your profile with keywords and a profile image that reflects your brand. Add a description to your boards that include relevant keywords to make them easier to find.
To grow your presence in your industry, start by following other users and brands. Interact with them by showing appreciation through likes, comments, or replies on their content. This will help you build relationships with other users and increase your visibility on the platform.
Creating high-quality and visually appealing content that resonates with your target audience is crucial for maximizing your success on Pinterest. Here are some best practices for creating content on Pinterest:
Use high-quality images and videos to create eye-catching pins that stand out in users’ feeds. Use bright colors and clear fonts to make your pins easy to read and understand.
Include relevant keywords in your pin descriptions and titles to make them easier to find in search results. Use descriptive language that explains what your pin is about and how it can benefit users.
Rich Pins provide additional context and information to users, making them more likely to engage with your content. There are several Rich Pins types, including product, recipe, and article pins.
Leveraging Pinterest for Business Goals
Now that you know how to create and optimize content on Pinterest, it’s time to leverage the platform for your business goals. Here are some ways to use Pinterest to achieve your business objectives:
Boost your website or blog traffic by adding links to your pins and descriptions on Pinterest. Ensure your website is optimized for Pinterest by adding Save buttons and enabling Rich Pins.
Following the best practices for creating and sharing content is essential when using Pinterest. Share content relevant to your brand that your target audience will find helpful or interesting. To connect with your followers, respond to their comments and messages. Additionally, you can boost engagement by encouraging them to share your content.
Pinterest can be a powerful tool for e-commerce businesses. You can create product pins that feature your products’ images, pricing, and other details. You can also use shopping features, such as the Shop the Look feature, to make it easy for users to buy your products directly from your pins.
In conclusion, Pinterest is a valuable social media platform for businesses looking to reach a large and engaged audience. By creating a business account, optimizing your profile, and sharing visually appealing and keyword-rich content, you can use Pinterest to achieve a range of business goals, from increasing brand awareness and engagement to driving traffic to your website and boosting e-commerce sales. If you want to know more about using Pinterest for your business, look at the resources provided by Metamarketing. Also, try various strategies to find which works best for you.
